Apart from collecting the data you need, you interact with your target, while creating a fun experience and generating visibility for your brand.

The idea is to allow the participants to compare their answers with that of the average population or young people only, VIPs, Facebook friends or any other predefined target.

  • Widening the online brand perception in an innovative and interactive way
  • Increasing and qualifying your CRM database
  • Producing traffic on your website
  • Promoting a campaign able to attract the general public and produce new online traffic
  • Encouraging participation by means of a questionnaire that is relevant and fun at the same time
  • Interacting with consumers, by allowing them to see benchmarks and statistics instantly, to compare their opinions with that of VIPs, celebrities, the average national population or demographic segments of the population, Facebook friends, etc.
  • It prompts viral spreading with sharing in the social media
  • Traditional research results via an innovative way of conducting surveys
  • The possibility of comparing opinions, aside from being fun, creates greater involvement from consumers
  • The surveys turn into interactive campaigns, creating visibility for the brand and the perception of innovation
  • It attracts the media and creates ‘buzz’
  • Apart from the results of the campaign itself, the tool qualifies and segments the CRM contact database
  • It produces traffic on the website, clicks, views, leads
  • The campaign's portability prompts viral spreading with sharing in social media

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